LET'S TALK CHARACTER: WHY DO WHAT DOESN'T EXIST?
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Our products are different from what you know of the motorcycle apparel market.
Let's be clear, motorcycle stores don't exactly put us at the heart of fashion shows!
The outfits offered – until now – are mostly BLACK, made from uninspiring materials, and make you look like a man in armor. Wearing them daily is uncomfortable, a bit unflattering, and completely unsuited to the life that happens between your rides.
But why on earth? Our immersion in this unique sector quickly led us to an obvious conclusion: "established" brands don't design them to fit your life, but to honor the promise of "protection" and thereby accept joining the community of identifiable bikers!
Some examples from the current market.
At RAER MOTORCYCLE, we decided to do the opposite: the basis of our creation is to offer you a beautiful garment above all else. We've added character, because our own vision of motorcycling is this: we can't imagine hopping on our favorite classic to go to a restaurant, without our outfit being as beautiful as the bike!
Our creations are inspired by iconic ready-to-wear models, their design and fit are re-worked to protect against bad weather and the risk of injury associated with riding a 2-wheeler.
AND THAT, DOESN'T EXIST
Our approach to models, materials, and colors is unique, and we cultivate this distinctiveness every day and for every new model.
